In this cheese ad, lighting is used effectively in this ad to show focus on the mice and cheese. For example, the lighting is a bright and focusing light that lands on the rat and on the mousetrap. This helps foreshadow what's going to happen. This makes the audience think that the mouse was going to fall for the mousetrap. But in the ad, it ends up lifting the metal bit of the mousetrap. The purpose of this was to show that the cheese makes the mouse stronger and would probably make you too. This worked well with the mouse and the cheese because the name for the cheese made the mouse stronger. This aspect can be contrasted to the cheese and how it can make you strong.
In this cheese ad, the music corresponding with the mouse's movent is used effectively in this ad, For example, at the start, the music is smooth jazz that says that the mouse is on its stroll which then changes the music to something sadder when the mouse is caught. This makes the audience feel sad for the mouse but then the mouse gets up and lifts the metal bit of the mousetrap with the help of the music more energetic and the mouse movements with the beat. The purpose of this was to set the mood, make the audience feel better for the mouse. This worked well with the mouse lifting weights while the music energies the mouse. This aspect can be contrasted by the cheese-making the mouse stronger and that it can probably make you too.
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